ORA Land has unveiled BluBay, a new 60-acre luxury plotted development in Karjat, Maharashtra. This project targets buyers interested in second homes, villa plots, and lifestyle investments within the growing Mumbai Metropolitan Region. As infrastructure development in the Mumbai 3.0 corridor gathers pace, connectivity between Mumbai and emerging locations is set to improve significantly with projects like the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and Navi Mumbai Metro expansion.
Karjat is gaining popularity among second-home buyers and investors due to its proximity to Mumbai, scenic surroundings, and more affordable entry costs compared to established Mumbai property markets. BluBay is set to feature 325 premium villa plots, a 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The development embodies ORA Group’s “#T60Life” concept, highlighting its status as a lifestyle destination roughly 60 minutes from Mumbai.
The development is particularly marketed to Non-Resident Indians (NRIs) in the Gulf Cooperation Council (GCC) region, where Indian real estate remains a significant investment interest. ORA Land has noted a growing demand for properties that combine potential long-term value with recreational, wellness, and nature-focused features. Unnati Varma, Director of ORA Land by ORA Group, pointed out that evolving infrastructure in the Mumbai region is reshaping how NRIs assess property opportunities, sparking more interest in emerging areas that offer both connectivity and lifestyle advantages.
To enhance its appeal, the BluBay project has partnered with Indian cricketer Suryakumar Yadav, who functions as the brand ambassador for the #T60Life campaign. This initiative promotes themes of wellness, balance, and lifestyle, aligning with the project’s vision. ORA Land is optimistic that Karjat’s strategic location within the developing Mumbai 3.0 corridor will attract buyers seeking residential and second-home options outside the traditional Mumbai locations.
For further information, interested parties can contact Parth Gohil at ORA Land or visit their website at https://blubay.in/.
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